Download 18.65 Kb.
Advertising Industry Self-Regulation
FTC Workshop On Enforceable Codes of Conduct: Protecting Consumers Across Borders
President, National Advertising Review Council
NAD – 1971: Developed in response to consumers’ concerns about truth and accuracy in advertising.
CARU – 1974: Chartered to assure that advertisers would take special care in addressing advertising messages to a vulnerable audience.
ERSP – 2004: Developed at the request of ERA to help combat a negative perception of direct-response marketing and monitor industry “outliers.”
Initiative – 2006: Formed to address broad public concern over advertising and childhood obesity.
NAD/CRN – 2007: Created in cooperation with the Council for Responsible Nutrition to expand NAD’s review of dietary-supplement advertising and rein in outrageous claims.
Online Interest-Based Advertising Accountability Program –